Does this sound familiar?

You’ve nailed the message, but your ideas aren’t getting the attention they deserve because your design leaves something to be desired.
Or maybe your design isn’t quite professional enough or worse yet, 2001 called and they want their fonts back.
And that first impression you’re making on your clients or board of directors? Yikes.

I’m an award-winning graphic designer who can untangle all of your ideas and translate them into a design that your audience will love. I’ve been a designer for 20+ years in a wide range of roles from agency work to in-house designer and magazine design to advertising campaigns.

In a world full of self-taught designers who miss the nuances, and marketing pros forced to become DIY designers, I bring a level of attention to detail and knowledge that only experience can bring. I’ve been around long enough to know when a trend is on the way out, why that fancy font you love may or may not work and how to use design as a strategic business asset that gets results.

Making your design process easy breezy

When you choose me as your designer, my goal is to make every step of the process feel like a warm coastal breeze rolling in off the Gulf of Mexico. (Yes, I live in Florida and I actually do wear flip flops year round.) You hire a designer to make your life easier, and that’s exactly what you get when you work with me. With every project I work on, I bring creativity, fun and a heaping scoop of professionalism. It’s time to make design easier for your organization, so pull up a lounge chair and let’s get started.


About Karen DeFelice  ::  Karen’s a graphic designer who specializes in helping corporate communications teams bring their message and ideas to life so they capture the hearts and minds of their target audience. Her designs have won awards from the CT Ad Club, the New England Society for Healthcare Communications and Graphic Design USA, and her work has been featured in Better Health and Rounds magazines.

Based in Sarasota, when she’s not designing, you can find her on a white sand beach (Mexico being the fave!), exploring with her husband Paul on their Vespa or hanging around with her Boxer, Roxie. She never met a french fry she didn’t like and chooses her wine based on cool label design.