Project Description

Hartford HealthCare’s five acute care hospitals provide many benefits to the community. Providing community benefit is required for hospitals seeking and retaining tax-exempt status as charities.

The design focuses on the communities the hospitals service and the unique aspects of each town with the tagline “Opening doors to healthier communities.” Most of these towns are rich in history and residents with life-long ties to the area and their local hospitals.

“Karen understands branding and the need to reinforce corporate identity while offering distinctive and differentiating presentation methods. In addition, she is highly attentive to detail, and consistently meets deadlines. Couple this with her ability to quickly and graciously adapt to client-driven changes in direction and you have a designer who can represent your message, and organization, is an outstanding and effective way.”

—Helayne Lightstone, Senior Director, Marketing and Branding, Hartford HealthCare